So I've dabbled in a little global marketing, coordinated the odd multi-national brand roll-out and herded a few international advertising creatives in my time, all of which translates into an ability to side-step - or sometimes walk straight into - the inevitable cultural faux pas. Who knew that bare feet wouldn't stand (pun intended) the test of the Korean brand manager? Or that a typographical poster campaign for a… Continue reading Cultural Evaluations
From the Archives
Bob on Advertising – Take II
The *Bob in me recently fell in love with this commercial by Y&R: Ford "Jack Frost" from Sugino Studio on Vimeo. * Bob rant reprinted with approval of author (me): Did you hear the one about the Bob who stood at the pearly gates and admitted he hadn’t called before he dug? Bob also hits a… Continue reading Bob on Advertising – Take II
Hark – your business doth protest too much, methinks?
When was the last time you had a heart-to-heart with that very special entity in your life, your business? It’s an appointment that tends to be rescheduled in favour of more important events in your calendar. When your daily in-the-business activities leave you no space to contemplate the future of your empire, the time has surely come… Continue reading Hark – your business doth protest too much, methinks?
Business-Sitter 