branding, international marketing

Fearless fruit overtakes sweet soda

Here's a mesmerizing animation of the evolution of mega-brand value in the 21st Century. Ebb and flow of brand values It all seems fairly similar for a few years until some new arrivals (in 2008, 2011 and 2014) herald dramatic change - and the demise of some household names - in the ranking of the… Continue reading Fearless fruit overtakes sweet soda

branding, international marketing

How to create generic brand advertising

In my grand old days of multinational ad campaigns, shoots in exotic locations, securing global music rights or model buyouts for mass media viewing and ensuring the corporate tagline was spot on across all markets, the biggest fear the creative team faced was Not-Invented-Here syndrome. Having created a most unusual response to the brief, one… Continue reading How to create generic brand advertising

branding, digital marketing, WordPress

The name that wasn’t meant to be

The tests have come back positive - you're going to have a baby! No rush to find a name: you have months to agonize over the perfect cadence, the syllables and letters that will lovingly match the rest of the family's designations. So when you are spared just ten minutes to pull a worthy name… Continue reading The name that wasn’t meant to be