international marketing

Cultural Evaluations

So I've dabbled in a little global marketing, coordinated the odd multi-national brand roll-out and herded a few international advertising creatives in my time, all of which translates into an ability to side-step - or sometimes walk straight into - the inevitable cultural faux pas. Who knew that bare feet wouldn't stand (pun intended) the test of the Korean brand manager? Or that a typographical poster campaign for a… Continue reading Cultural Evaluations